Greg Spalenka Artist as Brand

A great source of inspiration and for learning a different way to think about your work, your career, and goals, long and short can be found at Greg Spalenka's new site, Artist as Brand.

Greg is an artist with over twenty years experience creating work for print, movies, and galleries, and has a unique vision. Here are a few pieces by Greg:




Below, is an excerpt:

What do Michelangelo, Ralph Lauren, Geogia O’Keeffe, Andy Warhol, Clint Eastwood, Auguste Rodin, Kelloggs, Sting, Frida Kahlo, Toyota, Picasso, Damien Hirst, Mark Ryden, Annie Leibovitz, Henry Moore, Greenpeace, Maxfield Parrish, Ray Bradbury, Joseph Beuys, and Elizabeth Taylor, all have in common?

They are all brands.

A brand is a purpose transformed into a product or service that connects to people, the planet, and beyond. The key word here is purpose, and specifically your purpose. This is where the heart of your essence resides, where your most potent art manifests, and the strength of your perseverance matures. The purpose inside you aligned with your personal vision is the foundation of your creative power. When your heart is joined with your art, a vital one of kind signature is formed. This brand is unique to you and your intimate product.